The Conte Lucangeli family of Macerata is a historic noble house in the Marche region, owners of the eponymous estate where they have been cultivating vineyards and olive trees since the 16th century, preserving their tradition through the farm established in 1862. In 1912, His Holiness Pope Pius X granted the family the title of Count, a testament to their historical importance and prestige. The family coat of arms features three interlaced rings and a star, accompanied by the motto ITER PARA TVTVM (“protect our path”). Inspired by the family coat of arms, in the graphic project these elements are deconstructed, reworked, and superimposed. This process gives rise to a series of labels in which the star is never the same: each composition creates a new, unique form, intersected with a golden circle. The sphere becomes matter, fulfillment, a center of gravity; the star remains a sign, a direction, a tension toward something higher.