

Client
La Lepre e la Luna
Mentions
Pulp Magazine
Awards
Pentawards 2025 _ Silver category “Best Use of Embellishment”

Fedrigoni Top Award 2025 _ 1st place label category

In the Italian countryside, it’s not uncommon to find a rose planted near each row of a vineyard. What might seem merely ornamental actually helps growers identify nutritional deficiencies or plant diseases. The rose, being more sensitive to these issues, acts as a “sentinel,” warning vintners in advance and allowing them to intervene before it’s too late. This story is told through a series of three labels, each featuring a real rose petal. As a result, every bottle is unique and seems to come to life, revealing both the beauty and delicacy of this much-loved flower.




